Women's Agenda

"Many more people are accessing the websites of teal independent candidates than they are the websites of their Liberal counterparts, according to new data. 

Web traffic measurement platform Similarweb has analysed traffic to the websites of independents running in Kooyong, Wentworth, Goldstein, North Sydney, and Mackellar.  

Overall, the independents are receiving far more visitors than the incumbents — particularly in April, which saw a surge in web traffic to the independents’ websites. The election was called on April 14. 

The data analysis shows that in April the website of Wentworth independent candidate Allegra Spender had received more than three times the traffic of her opponent, Liberal MP Dave Sharma (28,636 visits v 9367). 

Kooyong was much closer, with Dr Monique Ryan attracting only a few thousand more visits than Josh Frydenberg in April (37,288 v 33,670). Zoe Daniel in Goldstein reported 28,601 visits, far more than Tim Wilson, for whom the figure is less than 5000 (the software doesn’t report any number less than 5000). 

In North Sydney, Kylea Tink’s website is receiving much more traffic than Trent Zimmerman (21,453 v less than 5000); in Mackellar the gap is also very large, with Dr Sophie Scamps’ website receiving 14,365 visitors as opposed to Jason Falinski’s 6056."

By Margot Saville

Read the full article here.

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